Privacy Policy — Back My Bracket

Effective Date: January 1, 2025 | Last Updated: June 1, 2025

Back My Bracket ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Back My Bracket mobile application and website (collectively, the "Service").

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We collect the following types of information:

Account Information: Name, email address, username, and password when you register
Phone Number: Collected when you enable SMS verification for your account
Profile Information: Display name, profile photo (optional), and account preferences
Usage Data: Bracket picks, contest participation, credit transactions, and app activity
Device Information: Device type, operating system, app version, and unique device identifiers
Payment Information: Processed securely through Stripe; we do not store full card numbers

2. How We Use Your Information

We use collected information to:

Create and manage your account
Process bracket entries and credit transactions
Send account verification and security codes via SMS (only when you initiate an action)
Provide customer support
Improve and personalize the Service
Send transactional notifications related to your account activity
Comply with legal obligations

3. SMS / Text Message Communications

📱 SMS Program Disclosure

Program: Back My Bracket sends SMS messages for account verification and security purposes only.

Types of messages: One-time passcodes (OTP) for phone verification, two-factor authentication, and password resets.

Frequency: Messages are sent only when you initiate a verification action. No recurring marketing messages.

How to opt in: You consent to SMS by providing your phone number and checking the consent box during account registration or in-app verification setup.

How to opt out: Reply STOP to any message at any time to unsubscribe from all SMS communications.

Help: Reply HELP for assistance or contact us at support@backmybracket.com.

Message and data rates may apply. Contact your wireless carrier for details.

We do not sell or share your phone number with third parties for their marketing purposes. Your phone number is used solely for account security and verification.

4. Sharing of Information

We do not sell your personal information. We may share information with:

Service Providers: Twilio (SMS delivery), Stripe (payments), Firebase/Google (infrastructure), Brevo (transactional email) — each bound by data processing agreements
Legal Requirements: When required by law, court order, or governmental authority
Business Transfers: In connection with a merger, acquisition, or sale of assets

5. Data Security

We implement industry-standard security measures including:

TLS 1.2+ encryption for all data in transit
Encrypted storage for sensitive credentials (platform keychain on iOS/Android)
Salted hash storage for security PINs (never stored in plaintext)
Firebase Authentication for secure session management

No method of transmission over the internet is 100% secure. We strive to protect your data but cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. You may request deletion of your account and associated data by contacting us at support@backmybracket.com. We will process deletion requests within 30 days.

7. Children's Privacy

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that a child under 18 has provided personal information, we will delete it immediately.

8. Your Rights

Depending on your location, you may have the right to:

Access the personal information we hold about you
Request correction of inaccurate data
Request deletion of your personal information
Opt out of marketing communications at any time
Data portability (receive your data in a portable format)

To exercise these rights, contact us at support@backmybracket.com.

9. Cookies and Tracking

Our website uses essential cookies for session management and analytics. We use Firebase Analytics to understand app usage patterns. You may disable cookies in your browser settings, though this may affect Service functionality.

10. Third-Party Links

The Service may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last Updated" date. Continued use of the Service after changes constitutes acceptance of the updated policy.

12. Contact Us

Back My Bracket
Email: support@backmybracket.com
Website: backmybracket.com